When it comes to running a small business, having the right tool for the job can make a huge difference in both your workday and your business performance. That’s why now is a great time to be an entrepreneur — you still need to wear a lot of hats, but there have never been more business tools available to help you fit into those hats a little better.
The key is finding the right tool, right when your small business needs it. That’s why we created this giant list of software and other resources — from accounting software to small business marketing tools and everything in between. We’ve even included some of our picks for the best options within the category.
Accounting & Bookkeeping
1. Wave Apps
Totally free solution that includes accounting, invoicing, payroll, and more.
All-inclusive accounting software with packages designed specifically for small businesses and contractors.
Comprehensive accounting solution tailored to service-based small businesses.
Robust and complete software that’s hosted in the cloud, so no downloads or installations.
An all-in-one website building solution that make it super easy to create a stunning, professional-looking website for your business.
Choose from thousands of free and premium themes to get your small business’ website or blog up and running in no time.
Drag-and-drop web building tool lets you choose from thousands of themes and customize individual pages.
Online Payment Tools
Accept credit cards and PayPal payments on your online store — PayPal handles the processing, security, and mobile compatibility.
You can create an ecommerce store through Square and accept online payments or use the Square payments app with 3rd party web platforms.
Add Stripe Checkout to your small business’ website to utilize their pre-designed and customizable payment forms.
Build your entire online store through Shopify and they’ll take care of everything from marketing to payments & shipping.
12. Amazon Payments
Make checkout easier and faster for customers by integrating Amazon accounts and checkout.
Choose from CRM, sales, or full-fledged marketing software to help you automate your marketing process.
End-to-end marketing automation covers everything from lead management and consumer marketing to email and customer base marketing.
All-in-one small business marketing tool and CRM solution helps you plan, automate and monitor marketing activities.
Inclusive sales and marketing automation software that handles lead capture and conversion and some CRM tasks.
17. MailChimp ✸
Fully customizable email campaigns and automation that integrate seamlessly with ecommerce solutions like Shopify.
18. Campaign Monitor
Simple drag-and-drop function allows you to design unique and engaging email marketing campaigns.
Create results-oriented email campaigns and leverage insightful reporting to meet your goals faster.
At the forefront of email automation, they offer powerful integrations with sites like PayPal and WordPress and boast A+ customer support.
21. Constant Contact
Customizable drag-and-drop templates, powerful automation, and real-time reporting make it easy to see success.
Social Media Marketing
Create and schedule engaging social posts on all of the big social media sites — from Twitter and LinkedIn to Pinterest and Instagram.
23. TweetDeck ✸
Keep track of everything that’s happening on Twitter by creating searches and hashtags, and get alerts when new content is posted.
The all-in-one social media scheduling, listening, and reporting tool helps you do more with your social presence.
25. AdWords ✸
Create text-based searches, set your budget, and choose keywords to bid on to decide where your ads show up in Google searches.
26. Bing Ads
Advertise your small business in Bing search results, where you’ll get more value for your marketing dollar.
Help you content reach more eyeballs by creating pay-per-click campaigns and advertising on huge sites like People and CNN.
Content Marketing & SEO
A platform for all your content marketing needs from topic generation to execution by a huge network of talented freelancers.
Tailor your content to your customer’s journey and integrate your content platform with automation solutions like HubSpot and Marketo.
A web analytics tools to help you build email lists, optimize landing page conversion, and increase social shares.
31. Moz ✸
A tool for small business marketers to simplify the complicated worlds of search marketing and online paid advertising.
A tool for all paper collateral — especially adept at helping you design unique and eye-catching business cards.
Known for their high-quality business cards and reasonable pricing, they also offer additional marketing collateral.
The home of all things merchandise and company swag — choose from a huge variety of apparel, drinkware, and other products.
35. Startup Threads
You can design custom branded apparel for your small business and automatically send to loyal customers without holding any inventory.
36. Help a Reporter Out (HARO) ✸
Get mentioned in publications small and large by using your expert knowledge to become a source for journalists.
37. Buzzstream ✸
Keep track of outreach efforts including prospects, their contact info, and a full history of communication.
Monitor billions of sources in real-time for any keywords you want, and reply to engage with key influencers.
39. Google Alerts ✸
Create weekly or daily alerts for key topics surrounding your brand and get an email roundup of the most popular content.
Customer Service & Helpdesk
Manage email at scale with features designed to maintain an organized team and happy customers.
Collaborate across your team on everything from emails to social media posts to phone calls all with one system.
Almost like a CRM for support, you get a help desk solution, self-service tool, and insightful data on engagement.
Robust, out-of-the-box support with self-service options and easy scalability as your team grows.
44. Slack ✸
Create a channel for your team and groups within to focus in on specific projects or departments.
All-inclusive audio/video calls and messaging for your team to keep in touch from mobile, landline, or VoIP.
46. Grasshopper ✸
Keep in touch with the office while you work from anywhere in the world with a toll free or local number that forwards to your mobile phone.
47. Trello ✸
Create team boards with individual or project-based lists and cards with a deadline for every step of the way.
A productivity app taken to the team level includes messaging, to-do lists, and document & file sharing.
Projects are easy to track from beginning to end with clear-cut responsibilities and next steps outlined.
Easily keep track of every team project in one place and collaborate with messaging and file sharing.
Everything you need to get done or remember, all in one place and organized into notebooks — it’s as close as you can get to paper note-taking.
It combines the accessibility of native apps with tools for collaboration and design that fosters productivity.
Task management for both your work and home life that syncs seamlessly across simple mobile, desktop, and web apps.
54. Boomerang ✸
Maintain inbox zen without losing track of important messages — send them away and Boomerang will return them whenever they’re needed.
Keep your email subscriptions in check with the quickest and easiest way to unsubscribe from marketing emails at scale.
Stay on track by using this plugin to limit your time on distracting websites (like Facebook) or block them all together.
Find out where all your time going by tracking the time you spend on different apps and websites so you can maximize your workday.
58. RainyMood ✸
Block it out, block it all out with the ambient sound of a rainstorm — you can even set it to music.
59. Spotify Focus Playlists ✸
Listen to tracks expertly selected to enhance focus and keep you on-task.
Hiring & Human Resources
Recruiting software that combines job posting, candidate organization, and team collaboration to streamline the hiring process.
HR software targeted at small and medium sized businesses ticks off hiring tools with an employee database and reporting.
62. Workday ✸
Recruiting, time-tracking, and payroll (among other features) all rolled up into one, scalable solution.
Choose from a full-service, outsourced HR team or an individual solution tailored to your human resources needs.
64. Google Drive ✸
Create and store word documents, slide presentations, and spreadsheets in the cloud that are accessible from anywhere.
65. Office 365
Get access to the full Microsoft suite of products and 1 terabyte of cloud storage that you can access from up to 5 of your devices.
Share files securely with team members and even create, edit, and review documents in real-time.
Collaborate, store, share, and backup documents, photos, and videos that automatically sync across all your devices.
Tax returns made easy with straightforward questions customized to you and live, on-screen help.
69. H&R Block
All your forms and information in one, secure place and step-by-step guidance to help you get the most refund possible.
Access to over 300 available deductions and credits and a price-match guarantee to get the best value.
71. Jackson Hewitt Online
Simple, online filing with affordable pricing for small businesses and a maximum refund guarantee.
Talk to a variety of experts with experience in every aspect of starting and growing a business.
Choose from a huge bank of professional courses online and complete them at your own pace.
Take courses on all types of topics, from learning Java coding to leveraging Microsoft Excel, to help you become more effective.
75. Grasshopper Academy
Learn everything you need to know about starting, running, and marketing your business with advice from experts and successful entrepreneurs.